Plumbing, Heating & Cooling in Centerville & Dayton, OH!

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BRAND MULE PRIVACY POLICY

Introduction

Brand Mule Marketing ("Brand Mule," "we," or "us") -(DBA of Riddell Studios, LLC) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our website (brandmule.com) and services. Our company is located in Dayton, Ohio, and our services are intended for customers in Ohio (we do not offer international services). By using our site or providing your information, you agree to the practices described in this policy.

Information We Collect

We may collect various types of personal information from you, including:
Information You Provide Directly: When you fill out forms on our website (for example, our contact or service request forms), we collect the information you submit. This typically includes your name, phone number, email address, and possibly other details related to your request (such as your website address or details about your marketing needs).

Automatic Data Collection (Cookies & Usage Data): Like most websites, we use cookies and similar tracking technologies to automatically collect certain information about your visit. This may include your IP address, approximate location, device type, browser type, pages viewed, how you interact with our site, and the date/time of your visits. This data helps us understand how our website is used and improve its functionality.

How We Use Your Information

We use the information we collect for the following purposes:

To Provide Services and Respond to You: We use your personal information to respond to your inquiries, schedule and confirm appointments, provide the services you requested, and communicate with you about your service (e.g. sending appointment reminders or service confirmations).

For Transactional Communications: We may send emails, text messages, or call you to provide updates related to your service requests or orders (such as scheduling updates, service confirmations, or follow-up communications to ensure your issue was resolved).

For Marketing and Promotions (With Your Consent): We may use your contact information (email or phone) to send you promotional materials, special offers, newsletters, or information about new services if you have opted in to receive such marketing communications. You can opt out of these at any time.

Website Improvement and Analytics: Information about how you use our site helps us improve our website design, content, and overall user experience. We analyze this data (often in aggregate form) to see which pages are most visited, how users navigate the site, and to fix usability issues.

Advertising and Retargeting: We may use data collected through cookies and pixels to measure the effectiveness of our ads and to deliver relevant ads. For example, if you visit our site, you might later see an advertisement for our services on other websites or on social media. This is done through cookies and tracking pixels (explained below) and is sometimes called “remarketing” or “retargeting.”

Legal and Security Purposes: We may use your information to protect the security of our website, to prevent fraud, to enforce our terms of service, or to comply with applicable laws and regulations. For instance, we might keep logs of website activity to monitor for any malicious activity and ensure the site’s integrity.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies, including tools provided by third parties, to understand how visitors use our website, improve site performance, and support our marketing and advertising efforts. The tracking technologies we may use include:

Meta (Facebook) Pixel
We use the Meta Pixel to understand activity on our website—such as page visits and actions you take—so we can measure the effectiveness of our Facebook and Instagram advertising. This may also allow us to show you more relevant Brand Mule Marketing ads on Meta platforms after you visit our site. The Meta Pixel may collect information such as your IP address, device/browser data, and pages viewed.

Google Ads Conversion Tracking (Google “Pixel”)
We use Google Ads conversion tracking and related tools to evaluate the performance of our Google advertising. These technologies use cookies to track when you click a Brand Mule Marketing ad and then complete certain actions on our website (for example, submitting a form). In some cases, these cookies may also support remarketing, meaning you may see our ads on other websites within Google’s advertising network after visiting our site.

Microsoft Clarity
We use Microsoft Clarity to better understand how visitors interact with our website. Clarity may collect and record information about your visit—such as scrolling behavior, clicks, and navigation patterns—to generate heatmaps and session replays that help us improve our site’s layout and user experience. Clarity may capture your IP address and device information to help distinguish unique visits. It is not intended to collect sensitive personal information entered into form fields.

Cookie choices

You can control or delete cookies through your web browser settings. Most browsers let you block cookies or notify you when cookies are being set. If you disable cookies, some site features may not function as intended, but you can still browse the site and submit service requests.

Third-party data use

Information collected through these tools may also be processed by Meta, Google, and Microsoft in accordance with their own policies and for their own purposes (for example, to provide, maintain, and improve their advertising and analytics services). We encourage you to review their privacy policies for more information.

If you prefer not to participate in advertising or analytics tracking, you may be able to opt out through provider settings (such as Google Ad Settings and Meta ad preferences), and you can also use browser controls or privacy tools/extensions to limit or block tracking technologies.

How We Share Your Information

We do NOT sell, rent, or trade your personal information to third parties for their own marketing or profit. Your information is used solely for the purposes described in this policy, and primarily to serve you. We may share certain information in the following situations:

With Service Providers and Partners: We may share your information with trusted third-party service providers who help us operate our business and website. For example, we might use an email service to send newsletters, a text messaging platform to send appointment reminders, or a scheduling software to manage appointments. These providers will have access to the information necessary to perform their functions but are not allowed to use your information for any other purpose. We require these partners to keep your information secure and confidential.

With Analytics and Advertising Partners: As noted above in the “Cookies and Tracking” section, when we use tools like Facebook Pixel, Google Ads, or Microsoft Clarity, some of your data (like site usage or cookie identifiers) is automatically shared with those third-party partners. This sharing happens through the integration of their code on our site. We ensure that we only use reputable companies, and we do not provide them with directly identifying personal information like your name or contact details through these analytics integrations.

For Legal Reasons: We may disclose your information if required to do so by law or legal process (for example, in response to a subpoena or court order). We may also share information if we believe it is necessary to investigate or prevent suspected fraud, illegal activities, or to protect the safety, rights, or property of SouthTowne, our customers, or the public.

Business Transfers: (Unlikely, but we include for completeness) In the event that our company is ever involved in a merger, acquisition, sale of assets, or other business transaction, customer information (including personal data) could be transferred to another company as part of that deal. If that happens, we would require the new owner to honor the commitments we have made in this privacy policy regarding your information.

Aside from the cases above, we do not share your personal data with third parties. We especially want to reassure you that we will never sell your information to list brokers or telemarketers, nor do we share your information with unrelated companies for their own marketing.

Communications and Your Choices

We want to communicate with you in a way that is useful but also respects your preferences. We use email, phone calls, and text/SMS messaging to stay in touch, and you have control over how you hear from us.

Email:

If you provide your email address, we may email you for service-related matters (e.g. sending a service confirmation or an invoice). We may also email you our newsletter or promotional offers if you have opted in to receive marketing emails. Every marketing email from Brand Mule will include an “unsubscribe” link at the bottom. You can click that link at any time to stop receiving promotional emails from us. (Note: Even if you opt out of marketing emails, we may still email you for important transactional purposes, like confirming an appointment or sending you information you requested.)

Phone Calls:

If you provide your phone number, our team may call you directly. Phone calls are typically used for scheduling matters, answering your questions, or following up on a service request. We might also call to inform you about new services or special promotions if you are an existing customer or have given consent to such calls. If you prefer not to receive promotional phone calls, just let us know during a call or contact us using the info below, and we will honor your request not to be called for marketing purposes.

SMS/Text Messages:

We use text messaging (SMS) to communicate efficiently with customers who opt in. Texts might be used for things like appointment reminders or occasional promotions. We will only send you text messages if you have agreed to receive them. We provide separate opt-in options for transactional texts and marketing texts, as described below:

SMS/Text Messaging Consent and Opt-Out

If you choose to sign up for our text message alerts or notifications, you will see checkboxes or options to consent to different types of messages. By checking the corresponding box, you agree to receive text messages from us as outlined here:

Transactional Messages: By checking the box upon sign-up, you consent to receive transactional messages related to your account, orders, or services you have requested. These messages may include appointment reminders, service confirmations, updates about your service visit, and other account notifications, among others. These texts are not marketing in nature – they are only sent to help facilitate or remind you of the services you have requested from us.

Marketing & Promotional Messages: By checking the box, you consent to receive marketing and promotional messages, including special offers, discounts, and new product or service updates, among others. Message frequency may vary. Message & Data rates may apply. You can reply HELP for help or STOP to opt out at any time from these marketing texts.

Mobile Information Sharing

We do not sell, rent, share, or disclose mobile phone numbers or SMS opt-in consent information to third parties for their marketing or promotional purposes. Mobile opt-in data and consent are used only to provide the SMS messaging services you requested (such as appointment confirmations, reminders, and related communications). We may share limited information with service providers who help us deliver SMS messages (e.g., messaging platforms), but only as necessary to provide the service and not for their independent marketing use.

Opting Out of SMS:

Your consent to receive text messages is voluntary. If you sign up but later change your mind, you can opt out at any point. To stop receiving text messages from us, simply reply “STOP” to any of our texts (or contact us via phone or email and request to be removed from SMS alerts). Once you opt out, we will not send further text messages to your number, except for a final confirmation of your opt out or if you later decide to opt back in. Standard messaging rates from your mobile provider may apply to any texts sent or received, according to your phone plan.

We are committed to respectful communication practices. This means: we will not spam you with excessive messages, we adhere to applicable laws (like the Telephone Consumer Protection Act for text messaging), and we make it easy for you to unsubscribe or opt out of any channel of communication you’re not interested in.

Data Security

We take the security of your personal information seriously. Brand Mule implements industry-standard security measures to protect your data from unauthorized access, loss, or misuse. This includes using secure technologies: for example, our website is encrypted with HTTPS, which means any information you submit through our forms is transmitted securely. We also store customer information in secure systems with access controls, and we train our staff on the importance of confidentiality and privacy.

While we strive to protect your information, please understand that no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security. However, we continuously review and improve our security practices to mitigate risks where possible. If there were ever a data breach affecting your personal information, we would follow all applicable laws to inform you and address the issue promptly.

Your Rights and Choices

You have certain rights and choices regarding your personal information and how we use it:

Access and Update: You may contact us at any time to ask what personal information we have about you, and to request corrections or updates to that information. For instance, if you move or change your phone number, you can ask us to update our records. We want to make sure your data is accurate and up-to-date.

Opt-Out of Marketing: As described above, you can unsubscribe from marketing emails by clicking the unsubscribe link in any email, opt out of marketing text messages by replying STOP, or ask us to remove you from call lists. We will process these opt-out requests as quickly as possible. There is no penalty or effect on our services if you choose not to receive marketing communications – you will still receive the services you request and any necessary service-related messages.

Cookie Preferences: If you do not want us (or our partners) to use cookies to collect data through our website, you can adjust your browser settings to block cookies. You can also clear your cookies at any time. Additionally, as noted, you can opt out of certain tracking or targeting cookies used by our partners by visiting their opt-out pages (for example, Google and Facebook ad preference settings). Keep in mind that some functionality (like staying logged in, if applicable, or certain site features) might be affected by disabling cookies.

Do Not Track Signals: Some web browsers have a “Do Not Track” (DNT) feature that sends a signal to websites you visit indicating you do not want to be tracked. Currently, our site does not respond differently to DNT signals. We continue to monitor developments around DNT standards and may update our practices if standards emerge and require us to do so.

Request Deletion: You can request that we delete the personal information we have collected from you. For example, if you no longer plan to use our services and want your contact details removed from our database, let us know. Do note that we might retain certain records if necessary for legal, accounting, or internal business reasons (for example, invoices or work orders we’ve issued to you may need to be kept for a period of time for tax or warranty purposes). But for marketing lists or general contacts, we will honor deletion requests.

To exercise any of these rights or choices, please contact us using the information in the Contact Us section below. We will do our best to accommodate your request and will let you know if, for some reason, we are unable to fulfill a request (for example, if it conflicts with a legal obligation).

Service Area and International Users

Brand Mule is based in Ohio, USA, and our website and services are intended for U.S. customers (specifically those in our Ohio service area). We do not currently actively market or provide services outside of Ohio. If you are visiting our site from outside the United States, please be aware that any information you submit will be stored and processed in the U.S. under U.S. privacy laws. By using our site and giving us your information, you understand that your data will be transferred to our servers in the United States.

We do not knowingly collect personal information from individuals outside our customer service area, and we do not target our advertising or services to international audiences. If you are not an Ohio resident and choose to provide personal information, you do so at your own initiative. For any concerns regarding international data privacy, feel free to contact us and we will try to address your concerns within the scope of our local operations.

Additionally, our services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can remove the information.

Changes to This Privacy Policy

We may update or modify this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. If we make significant changes, we will post the updated policy on our website with a new effective date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website or services after any changes to the policy constitutes your acceptance of the updated terms.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please do not hesitate to contact us. We are here to help and will respond as promptly as possible.

Brand Mule
472 Windsor Park Dr,

Dayton OH 45459
Phone: (513) 292-8478

You may also reach out to us through the contact form on our website or by phone during our business hours (8:00 AM to 4:00 PM, Monday through Friday). We value your privacy and will do our best to address any questions or issues you have regarding your personal data.

Thank you for trusting Brand Mule with your marketing needs. We appreciate your business and are dedicated to keeping your personal information safe and respecting your communication preferences.