SouthTowne
Direct mail
House-photo postcards route by route, and a website built around the phone number.
What they needed
Homeowners across a defined service area with no particular reason to remember one heating and plumbing company over another, and a site that had to be built around the phone number and the form, not around a brochure.
The work.
Direct mail
Postcards with the homeowner’s own house on the front, mailed route by route across their service area. A street-view photo per address, all in one press run.
- Built the mailing list route by route across their service area
- Designed a postcard with the homeowner’s own house on the front
- Printed every personalized card in a single press run
- Presorted for USPS routes and dropped it
- Put a number on the card that belongs to this campaign and nothing else
Websites
A site built around the phone number and the form, with every lead tagged to the campaign that sent it.
- Built and hosted the site
- Put the phone number and the form within reach on every screen
- Tagged every lead with the campaign that sent it
Want yours on this page?
Tell us what you are trying to sell and to whom. Fifteen minutes, no pitch deck.